content marketing Archives - Ashworth Creative

Tag: content marketing

Is Mobile the Future of Healthcare Marketing?

September 29, 2011

Technology is changing. The healthcare industry is changing. How can you differentiate your practice from all the others? A PricewaterhouseCoopers …


From Cave Painting to Social Media

September 15, 2011

Marketer Philip Sheldrake and illustrator Nic Hinton joined forces to create this great infographic, “Content: An Illustrated History of Creation, …


Engaging with Sales Reciepts

August 18, 2011

Imagine the possibilities of revamping an often overlooked branding opportunity and customer touch point: the sales receipt. London-based design consultancy …


What Makes People Want to Follow You?

August 11, 2011

Engaged consumers generally become loyal consumers, and we all want loyal consumers. So, how and why do consumers engage? According …


Leveraging Customer Relationships

May 13, 2011

Customer relationship management is a major element of successful marketing. However, it’s often one-on-one, between the brand and a particular …


Getting Personal

May 10, 2011

What’s the difference between branding and personal branding? As Bernadette Jiwa of The Story of Telling explains, “‘Personal branding’ is …


Imagining a World Without Facebook

May 2, 2011

Search and social marketing blog Single Grain recently created an interesting infographic showing how Facebook plays a role in our …


Go Local with Bing

April 19, 2011

Bing’s newly enhanced local listings will not only help the search engine continue to differentiate itself from Google (Bing being …


Valuable Lessons for Content Marketing

April 14, 2011

Creating and optimizing original content for digital marketing is so important, as we’ve discussed before. Last week, Andrew Hanelly wrote …