Search and social marketing blog Single Grain recently created an interesting infographic showing how Facebook plays a role in our daily lives – and how life would be different without it.
From a marketing standpoint, Social Grain’s graphic shows that a whopping 70% of local businesses use Facebook for marketing. This is probably a massively helpful and valuable tool for local businesses. Just imagine, less than a decade ago it did not exist! Clearly Facebook marketing has caught on, and is fairly mainstream, from major global brands to your neighborhood small businesses.
Still not convinced about the power of content marketing? According to Social Grain, the average Facebook user creates 90 pieces of content per month… that’s an average of about 3 pieces of original content per day! Considering the number of Facebook users is now approximately 600 million (as of January 2011), this is an incredible statistic. At 600 million users, the “population” of Facebook has now surpassed the entire population of North America (344 million), exceeded the total number of internet users in all of Europe (475 million), and eclipsed the entire population of Russia (143 million) approximately 4 times. There are more people on Facebook today than there were in existence just 400 years ago (in the year 1600, the world population was 545 million).
With 770 billion page views per month, what would the world be like without Facebook?