Category: Healthcare

How Healthcare Companies Can Get The Most From Their Marketing Agency

October 17, 2019

In today’s fragmented media landscape, it can be difficult for healthcare companies to figure out what type of marketing agency …

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How Your Practice Website Can Help to Recruit New Physicians

July 1, 2019

Physician recruitment is getting more competitive with the demand for primary care and mental health specialists (in particular) outpacing supply. …

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How Healthcare Providers can Differentiate Themselves to a Changing Patient Population

June 13, 2019

Welcome to the age of on-demand medical care These days, many Americans—particularly millennials (people born between 1981 and 1996)—don’t have …

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Ashworth Creative Receives 5 National Creative Awards For Excellence In Healthcare Advertising

May 20, 2019

Eve Ashworth, President and CEO of Ashworth Creative announced this week that the Hudson Valley boutique marketing agency has been …

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Why We Recommend Drupal for Healthcare Websites

April 18, 2019

henlfern from Pixabay The number of Drupal sites grew over 50% from 2017 to 2018, due, in part, to robust …

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How to Humanize Health Content for your Practice Website

April 9, 2019

  Finding health care information online is becoming a ubiquitous past time for most of us.  A recent study by …

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The Digital Patient Journey

February 21, 2019

Image Source: Unsplash   A 2017 study by reputation management company Yext revealed that more than half of patients find …

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A Guide to SEO for Medical Websites

February 13, 2019

Americans are increasingly turning to online platforms to help them understand and manage their health. According to a study conducted …

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The science of marketing integration for healthcare professionals

December 3, 2018

Image Source: Unsplash   In my previous healthcare marketing posts, I focused on two digital tactics including how physicians can …

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Expert tips for a successful healthcare practice website

November 20, 2018

Your practice online This post is part of our Healthcare Professionals Online blog series. In my last post, we emphasized the …

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