Back in June, Diesel stores in the UK brought QR codes to the brick-and-mortar shopping experience. Now, a retail outlet …
QR Codes Now In-Store
August 30, 2011
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How Are Consumers Shopping for School?
August 25, 2011
Online retailers, the landscape has changed. The back-to-school shopping season upon us – and online shoppers are expected to spend …
Engaging with Sales Reciepts
August 18, 2011
Imagine the possibilities of revamping an often overlooked branding opportunity and customer touch point: the sales receipt. London-based design consultancy …
A Good Brand, or a Big Logo?
August 16, 2011
A logo does not make a brand. So, why do marketers always want to make the logo bigger? As Tom …
What Makes People Want to Follow You?
August 11, 2011
Engaged consumers generally become loyal consumers, and we all want loyal consumers. So, how and why do consumers engage? According …
A New Logo for Windows Phone 7.5
August 9, 2011
With a new software update and new second generation hardware on the horizon, Microsoft has unveiled a new Windows Phone …
Corporate Identity: Beyond Business Cards
August 4, 2011
Business cards are essentially used for sharing professional contact information, but with the right strategy, they can do so much …
The New Old Spice Guy
August 1, 2011
A new Old Spice Guy? Yes, the latest series of ads from Wieden + Kennedy have replaced the tried-and-true Isaiah …
