Technology is changing. The healthcare industry is changing. How can you differentiate your practice from all the others?

A PricewaterhouseCoopers survey from 2010 revealed that 41% of patients would prefer to have more of their care delivered via a mobile device, and 31% would be interested in using an app to track and monitor their personal health information.

According to a recent Pew study, 37% of US mobile phone users between the ages of 18 and 49 have used their mobile device to look up health or medical information. Fifteen percent of those age 18 to 29 use a mobile app to track and monitor their health.

eMarketer Research Analyst Victoria Petrock explained, “more consumers are taking charge of their personal health and wellness. This presents an opportunity for marketers to encourage healthier behaviors and personalize the delivery of healthcare information and services.”