Reaching B2B buyers is rarely as straightforward as reaching B2C consumers. While many of the touchpoints are now the same, …
What constitutes a B2B marketing campaign in 2021?
October 14, 2021
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Writing Content for Google Featured Snippets
July 27, 2021
How to write content for Google featured snippets At Ashworth Creative, we’re pros at creating SEO-friendly content, and evidently content …
Step by Step Featured Snippet Search
July 13, 2021
Google Featured Snippets are and opportunity to increase organic CTR. Appearing before all other search results, featured snippets get approximately …
Google Featured Snippets 101
June 25, 2021
Hey Google, what is a featured snippet? The goal of SEO is to increase visits to your website with quality …
Mapping Effective Website User Journeys
June 3, 2021
The saying “you never get a second chance to make a first impression” (possibly coined by actor Will Rogers at …
Cutting a Long Story Short: Simplifying, Repurposing, and Shortening Complex Content
May 11, 2021
COVID-19 has changed the way consumers and brands interact with each other, motivating many people to use digital channels …
Why Blogging Will Continue to Be a Top Content Marketing Strategy in 2021 (and Beyond)
April 13, 2021
According to HubSpot’s 2020 State of Marketing Report, blogging is one of the top three content marketing strategies for businesses, …
Why Keyword Research is the Most Important Part of Your Search Marketing Strategy
March 30, 2021
Last year, when spend on traditional media declined by as much as 46%, digital channels, including paid search and social …
Don’t Underestimate the Value of Evergreen Content
March 18, 2021
Recently, we began combing through our best performing blogs from the past ten years and tweaked some of the content …
5 Ways Digital Channels Can Help Physicians Proactively Engage with New and Existing Patients
March 11, 2021
Like most businesses, healthcare practices have had to reimagine how they operate in a post-COVID-19 environment. Virtual patient visits, staggered …
