Our Blog

The Digital Patient Journey

February 21, 2019

Image Source: Unsplash   A 2017 study by reputation management company Yext revealed that more than half of patients find …


A Guide to SEO for Medical Websites

February 13, 2019

Americans are increasingly turning to online platforms to help them understand and manage their health. According to a study conducted …


Do backlinks still matter? (and other SEO issues it’s time to revisit for 2019)

January 11, 2019

Photo by Markus Spiske on Unsplash Introduction Organic search is an important referral source for many businesses, accounting for 94% …


What makes content evergreen?

December 12, 2018

Image Source It may be tempting to create buzz-worthy, trendy content to catch the attention of fickle consumers, but content …


The science of marketing integration for healthcare professionals

December 3, 2018

Image Source: Unsplash   In my previous healthcare marketing posts, I focused on two digital tactics including how physicians can …


Expert tips for a successful healthcare practice website

November 20, 2018

Your practice online This post is part of our Healthcare Professionals Online blog series. In my last post, we emphasized the …


How health care professionals can leverage Facebook

November 12, 2018

Your patients are on Facebook Facebook has over two billion active monthly users who spend an average of 35 minutes …


Rebranding and Website Redesign – Case Study

October 25, 2018

As a branding and web design firm, we can sometimes be presented with unusual client challenges, and we love that! …


The Evolution of Advertising Agencies

August 24, 2018

For many years, when you studied the apparent business model of large international advertising agencies you could compare it to …


Men and Women Must Work Together

July 17, 2018

Yes, you heard that right! Men and women have got to work together, and we have to make it work …