When organizations and businesses think about the kind of content they need for their website, it’s normal to focus on …
Digitize Historic Archives and Records for More Effective Website Content
December 20, 2021
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What constitutes a B2C marketing campaign in 2021?
November 29, 2021
An ideal B2C marketing campaign in 2021 contains some tried and true tactics—a strong website, search and content marketing initiatives, …
Why is it important that your ad agency has in-house video production expertise?
November 3, 2021
Video has long been an important tool for marketers. In today’s era of screens, the potential for brands to get …
Choosing the perfect CMS in 2021: 5 benefits of using Drupal
October 26, 2021
You’ve probably heard of Drupal. It’s a content management system that’s been around for two decades. Drupal started as a …
What constitutes a B2B marketing campaign in 2021?
October 14, 2021
Reaching B2B buyers is rarely as straightforward as reaching B2C consumers. While many of the touchpoints are now the same, …
Writing Content for Google Featured Snippets
July 27, 2021
How to write content for Google featured snippets At Ashworth Creative, we’re pros at creating SEO-friendly content, and evidently content …
Step by Step Featured Snippet Search
July 13, 2021
Google Featured Snippets are and opportunity to increase organic CTR. Appearing before all other search results, featured snippets get approximately …
Google Featured Snippets 101
June 25, 2021
Hey Google, what is a featured snippet? The goal of SEO is to increase visits to your website with quality …
Mapping Effective Website User Journeys
June 3, 2021
The saying “you never get a second chance to make a first impression” (possibly coined by actor Will Rogers at …
Cutting a Long Story Short: Simplifying, Repurposing, and Shortening Complex Content
May 11, 2021
COVID-19 has changed the way consumers and brands interact with each other, motivating many people to use digital channels …
