The saying “you never get a second chance to make a first impression” (possibly coined by actor Will Rogers at …
Mapping Effective Website User Journeys
June 3, 2021
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Cutting a Long Story Short: Simplifying, Repurposing, and Shortening Complex Content
May 11, 2021
COVID-19 has changed the way consumers and brands interact with each other, motivating many people to use digital channels …
Why Blogging Will Continue to Be a Top Content Marketing Strategy in 2021 (and Beyond)
April 13, 2021
According to HubSpot’s 2020 State of Marketing Report, blogging is one of the top three content marketing strategies for businesses, …
Why Keyword Research is the Most Important Part of Your Search Marketing Strategy
March 30, 2021
Last year, when spend on traditional media declined by as much as 46%, digital channels, including paid search and social …
Don’t Underestimate the Value of Evergreen Content
March 18, 2021
Recently, we began combing through our best performing blogs from the past ten years and tweaked some of the content …
5 Ways Digital Channels Can Help Physicians Proactively Engage with New and Existing Patients
March 11, 2021
Like most businesses, healthcare practices have had to reimagine how they operate in a post-COVID-19 environment. Virtual patient visits, staggered …
How SharpSpring Streamlines the Marketing Automation Process
March 1, 2021
SharpSpring is a sales and marketing automation platform that enables agencies and brands to engage with customers throughout the buying …
4 Advantages of Choosing a Boutique Marketing Agency
February 19, 2021
If you’re looking to streamline your brand with a fresh new marketing approach, you have two choices at your disposal: …
Now is the Time to Invest in Paid Search: A Post-COVID Survival Guide
February 12, 2021
Search engines remain a dominant part of the online ecosystem, with over 80% of global internet users ages 16 to …
Virtual Events: Thinking Outside the Box When You’re Stuck Inside a Box
February 8, 2021
The data is in and it’s irrefutable—virtual events are here to stay! McKinsey reports that 90% of B2B decision makers …
