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Digitize Historic Archives and Records for More Effective Website Content

December 20, 2021

When organizations and businesses think about the kind of content they need for their website, it’s normal to focus on …


What constitutes a B2C marketing campaign in 2021?

November 29, 2021

An ideal B2C marketing campaign in 2021 contains some tried and true tactics—a strong website, search and content marketing initiatives, …


Why is it important that your ad agency has in-house video production expertise?

November 3, 2021

Video has long been an important tool for marketers. In today’s era of screens, the potential for brands to get …


Choosing the perfect CMS in 2021: 5 benefits of using Drupal

October 26, 2021

You’ve probably heard of Drupal. It’s a content management system that’s been around for two decades. Drupal started as a …


What constitutes a B2B marketing campaign in 2021?

October 14, 2021

Reaching B2B buyers is rarely as straightforward as reaching B2C consumers. While many of the touchpoints are now the same, …


Writing Content for Google Featured Snippets

July 27, 2021

How to write content for Google featured snippets At Ashworth Creative, we’re pros at creating SEO-friendly content, and evidently content …


Step by Step Featured Snippet Search

July 13, 2021

Google Featured Snippets are and opportunity to increase organic CTR. Appearing before all other search results, featured snippets get approximately …


Google Featured Snippets 101

June 25, 2021

Hey Google, what is a featured snippet? The goal of SEO is to increase visits to your website with quality …


Mapping Effective Website User Journeys

June 3, 2021

The saying “you never get a second chance to make a first impression” (possibly coined by actor Will Rogers at …


Cutting a Long Story Short: Simplifying, Repurposing, and Shortening Complex Content

May 11, 2021

  COVID-19 has changed the way consumers and brands interact with each other, motivating many people to use digital channels …