Our Blog

Mapping Effective Website User Journeys

June 3, 2021

The saying “you never get a second chance to make a first impression” (possibly coined by actor Will Rogers at …

+

Cutting a Long Story Short: Simplifying, Repurposing, and Shortening Complex Content

May 11, 2021

  COVID-19 has changed the way consumers and brands interact with each other, motivating many people to use digital channels …

+

Why Blogging Will Continue to Be a Top Content Marketing Strategy in 2021 (and Beyond)

April 13, 2021

According to HubSpot’s 2020 State of Marketing Report, blogging is one of the top three content marketing strategies for businesses, …

+

Why Keyword Research is the Most Important Part of Your Search Marketing Strategy

March 30, 2021

Last year, when spend on traditional media declined by as much as 46%, digital channels, including paid search and social …

+

Don’t Underestimate the Value of Evergreen Content

March 18, 2021

Recently, we began combing through our best performing blogs from the past ten years and tweaked some of the content …

+

5 Ways Digital Channels Can Help Physicians Proactively Engage with New and Existing Patients

March 11, 2021

Like most businesses, healthcare practices have had to reimagine how they operate in a post-COVID-19 environment. Virtual patient visits, staggered …

+

How SharpSpring Streamlines the Marketing Automation Process

March 1, 2021

SharpSpring is a sales and marketing automation platform that enables agencies and brands to engage with customers throughout the buying …

+

4 Advantages of Choosing a Boutique Marketing Agency

February 19, 2021

If you’re looking to streamline your brand with a fresh new marketing approach, you have two choices at your disposal: …

+

Now is the Time to Invest in Paid Search: A Post-COVID Survival Guide

February 12, 2021

Search engines remain a dominant part of the online ecosystem, with over 80% of global internet users ages 16 to …

+

Virtual Events: Thinking Outside the Box When You’re Stuck Inside a Box

February 8, 2021

The data is in and it’s irrefutable—virtual events are here to stay! McKinsey reports that 90% of B2B decision makers …

+