Category: Digital Marketing

Assess your marketing ROI in under 3 minutes with these simple charts.

March 20, 2019

An effective marketing agency should act as a partner, helping clients streamline marketing initiatives and plan effective strategies for growth. …


The Digital Patient Journey

February 21, 2019

Image Source: Unsplash   A 2017 study by reputation management company Yext revealed that more than half of patients find …


A Guide to SEO for Medical Websites

February 13, 2019

Americans are increasingly turning to online platforms to help them understand and manage their health. According to a study conducted …


Do backlinks still matter? (and other SEO issues it’s time to revisit for 2019)

January 11, 2019

Photo by Markus Spiske on Unsplash Introduction Organic search is an important referral source for many businesses, accounting for 94% …


What makes content evergreen?

December 12, 2018

Image Source It may be tempting to create buzz-worthy, trendy content to catch the attention of fickle consumers, but content …


The science of marketing integration for healthcare professionals

December 3, 2018

Image Source: Unsplash   In my previous healthcare marketing posts, I focused on two digital tactics including how physicians can …


Expert tips for a successful healthcare practice website

November 20, 2018

Your practice online This post is part of our Healthcare Professionals Online blog series. In my last post, we emphasized the …


How health care professionals can leverage Facebook

November 12, 2018

Your patients are on Facebook Facebook has over two billion active monthly users who spend an average of 35 minutes …


Recruiting Gap Year Volunteers from Around the World for Camphill Village – Copake, NY

March 6, 2018

Camphill Village is an intentional community on 615 acres of wooded hills, gardens, and pastures in rural upstate New York. …


Want to start a Digital Marketing Campaign? No Problem! 5 quick tips from a Digital Strategist

February 14, 2018

A digital marketing campaign sounds quite daunting if you have little experience on the subject. Jim Fenner is a talented …