Category: Digital Marketing

Digitize Historic Archives and Records for More Effective Website Content

December 20, 2021

When organizations and businesses think about the kind of content they need for their website, it’s normal to focus on …

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Why is it important that your ad agency has in-house video production expertise?

November 3, 2021

Video has long been an important tool for marketers. In today’s era of screens, the potential for brands to get …

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Choosing the perfect CMS in 2021: 5 benefits of using Drupal

October 26, 2021

You’ve probably heard of Drupal. It’s a content management system that’s been around for two decades. Drupal started as a …

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What constitutes a B2B marketing campaign in 2021?

October 14, 2021

Reaching B2B buyers is rarely as straightforward as reaching B2C consumers. While many of the touchpoints are now the same, …

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Mapping Effective Website User Journeys

June 3, 2021

The saying “you never get a second chance to make a first impression” (possibly coined by actor Will Rogers at …

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Cutting a Long Story Short: Simplifying, Repurposing, and Shortening Complex Content

May 11, 2021

  COVID-19 has changed the way consumers and brands interact with each other, motivating many people to use digital channels …

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Why Blogging Will Continue to Be a Top Content Marketing Strategy in 2021 (and Beyond)

April 13, 2021

According to HubSpot’s 2020 State of Marketing Report, blogging is one of the top three content marketing strategies for businesses, …

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Why Keyword Research is the Most Important Part of Your Search Marketing Strategy

March 30, 2021

Last year, when spend on traditional media declined by as much as 46%, digital channels, including paid search and social …

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5 Ways Digital Channels Can Help Physicians Proactively Engage with New and Existing Patients

March 11, 2021

Like most businesses, healthcare practices have had to reimagine how they operate in a post-COVID-19 environment. Virtual patient visits, staggered …

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How SharpSpring Streamlines the Marketing Automation Process

March 1, 2021

SharpSpring is a sales and marketing automation platform that enables agencies and brands to engage with customers throughout the buying …

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