Creating and optimizing original content for digital marketing is so important, as we’ve discussed before. Last week, Andrew Hanelly wrote a great post applying the lessons of legendary investor Warren Buffett to content development.

Buffett once said, “someone’s sitting in the shade today because someone planted a tree a long time ago.” As Hanelly explains, we need to remember that developing success with content marketing takes time! Specifically, no individual piece of content will “do the trick” by itself – a content marketing strategy takes time to grow and develop, gaining momentum, credibility, and trust among your audience or community. Even the smallest actions you take to improve your content marketing strategy could reveal the greatest benefits and rewards over time.

Buffett once said, “If past history was all there was to the game, the richest people would be librarians.” Hanelly expands, “don’t be afraid to experiment and innovate.” Recycling the same ideas from the past over and over again will not maintain success. It’s important to consider and utilize the best practices of content marketing, but not rely on the methods of the past. Rather, learning lessons from the past and applying them to today’s practices is valuable for developing new innovative and successful techniques.

Buffett once said, “Most people get interested in stocks when everyone else is. The time to get interested is when no one else is. You can’t buy what is popular and do well.” For this point, Hanelly states, “Following the herd will ensure that you’re always just one of many… It’s true that you should fish where the fish are, but that’s also where all the other fishermen are.” This one is pretty easy to relate – don’t always follow the crowd, utilizing the same methods and channels as everyone else, or you’ll get lost in a sea of competitors.