As designer Adam Ladd’s five-year-old daughter proves, some logos are iconic, others are interchangeable, and some are just confusing.
How Well Does Your Logo Represent Your Brand?
February 3, 2012
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Budweiser Dons a Bowtie
September 8, 2011
Budweiser, one of the best-selling beers in the United States, has introduced a new can design (the 12th since the …
A Good Brand, or a Big Logo?
August 16, 2011
A logo does not make a brand. So, why do marketers always want to make the logo bigger? As Tom …
A New Logo for Windows Phone 7.5
August 9, 2011
With a new software update and new second generation hardware on the horizon, Microsoft has unveiled a new Windows Phone …
A Logo Comes to Life
June 7, 2011
Los-Angeles based Ferroconcrete has brought the current TBS “smile” logo to life with an on-air network rebrand. The static logo …
yfrog Loses Its Frog
May 27, 2011
ImageShack’s yfrog – best known as a platform for sharing images on Twitter – has recently undergone a logo redesign, …
Doritos Goes Retro
May 24, 2011
For a special relaunch of its formerly discontinued “Taco flavor” tortilla chips, Doritos has rereleased the flavor in its original …
NBCUniversal Lost Its Iconic Peacock
January 31, 2011
After being acquired by Comcast, NBCUniversal recently unveiled a new corporate logo, removing (1) the space between the words in …
An Update to an Iconic Logo
January 12, 2011
I think we can all agree that the Starbucks logo is iconic, and they have recently revealed an update to …
The New Gap Logo vs. The Consumer
October 19, 2010
Gap’s attempt at “a more contemporary, modern expression” with the unexpected unveiling of a new logo last week didn’t quite …
