Los-Angeles based Ferroconcrete has brought the current TBS “smile” logo to life with an on-air network rebrand. The static logo has been upgraded to a dimensional, animated, “malleable character,” with the ability to change shape, including into that of Conan O’Brien’s hair.
Ferroconcrete explains, “Our central aim was to bring the logo to life by taking the network’s iconic half-circle smile and turning it into a living, breathing, three-dimensional character… [The logo] has mega-personality… He’s mischievous, handsome – some say studly, even – and just plain fun. He’s also a bit of a showoff as he interacts with onscreen characters and vies for the spotlight. His arsenal of expressions and gestures – he waves, jumps, and bows as he charms, goofs, and mimics – makes him one of history’s most versatile logos; but of course his main objective is to make YOU smile.”