Budweiser, one of the best-selling beers in the United States, has introduced a new can design (the 12th since the brand first started using cans in 1936).


Interestingly, the focus of the redesign is Budweiser’s allegedly “iconic” bowtie. According to Budweiser, “there is no written documentation on the origins of the Budweiser bowtie,” but its integration within the new design is part of an effort to encourage people to order the beer by its full name, rather than just “Bud.” What do you think of the Budweiser bowtie?