Kate Spade recently launched an new, updated version of its website, with special attention paid to promoting branded content and …
Content & E-Commerce
March 17, 2011
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Virtual Reality: Hyperlinks in the Real World
March 2, 2011
About a month ago, I wrote a post on Beneath the Brand about the potential of QR codes in marketing. …
Shaping Your Image with New Image
February 16, 2011
We’ve recently made some AshWorthy improvements to the website for New Image, a medical spa in Lagrangeville, NY. “[Blending] the …
NBCUniversal Lost Its Iconic Peacock
January 31, 2011
After being acquired by Comcast, NBCUniversal recently unveiled a new corporate logo, removing (1) the space between the words in …
The Triumphant Return of the Old Spice Man
January 27, 2011
Just in time for the Super Bowl, Old Spice has created a new line of commercials featuring the 2010 viral …
An Update to an Iconic Logo
January 12, 2011
I think we can all agree that the Starbucks logo is iconic, and they have recently revealed an update to …
Online branding strategy – what the devil?
September 2, 2009
On the way home from school when I was a child, we would stop at a corner sweet shop. I …
