Microblogging is kind of exactly what it sounds like – mini blogs. They are a quick way to publish the things you find every day on the internet, without spending an hour or two to write a lengthy blog that goes along with it. If you use Facebook, Twitter or Instagram, you can classify yourself as a microblogger.

Now let’s talk about why companies should microblog.

  • It’s easy!
    • No seriously. It doesn’t take long at all. It’s a nice and short way to get your message out to the public. Chances are your audience will be more likely to read a tweet or status update on Facebook than they will a long, drawn out blog.
  • It’s convenient
    • Thanks to apps, you can do it from just about anywhere. Have you ever tried to write a blog on your phone? Sure, it’s easy to type on, but it makes it tough to read the whole thing at once. Tweets are only 140 characters, max, making it easy to tweet from anywhere. Yes, anywhere.
  • It’s fun!
    • For what other reason did you think memes exist? Microblogs like Tumblr and Instagram are a great way to showcase a company’s sense of humor in the appropriate way. You can dedicate certain social media accounts to just be used for more laid back material and keep your regular blog more business formal.

As long as you know where to draw the line between what’s appropriate and what’s not, microblogging is perfectly fine to use for a more casual view of your company.