Isaac puts the Ashworth in Ashworth Creative. He and his wife, Eve, started Ashworth Creative about 10 years ago in their basement. He took over the business from his father, which originally focused solely on traditional design. Fast forward 10 years and here we are as a full service creative agency. Ashworth Creative has grown up, moved out of the basement and into their own office. After all this time we have to ask – just who is Isaac?
What did you want to be when you grew up?
Isaac: A graphic designer.
Me: No really. Even when you were young, you never had the popular dream of being a firefighter or an astronaut?
Isaac: No. If I wanted to be those things, I would have been them.
What is your favorite part about being a graphic designer?
Isaac: I suppose my favorite part of being a graphic designer is that I get to work on many different projects for many different sectors. I love the work we do and I am so grateful that it manages to come our way. I am always hungry for new projects and challenges. I am always thinking that the work I’m doing can be pushed to be better. I think most creative [agencies] are never really content with what they are working on. I suppose it’s what drives us on to the next project.
What’s your greatest accomplishment?
Isaac: My greatest accomplishment in real life is having a beautiful family. In the design world, it has to be building a studio and working with a team that is talented and driven.
What puts you in the best creative mood?
Isaac: Once everyone has left the studio for the day, the phone stops ringing, and I can take my shoes off, that’s when I feel most at ease and open to ideas. It’s the stillness and quietness that seems to free me up.
What is your biggest pet peeve?
Isaac: Watching a great idea or concept be diminished at the hands of a client due to silly or insignificant reasons (e.g. a client’s wife really doesn’t like the color blue). Many times a client may be too fearful to take a step into the unknown and that fear not only hurts the design but often keeps the client from moving forward in general.
What word describes you best?
If you could have one super power, what would it be?
Isaac: In the real world, it would definitely be having the power to fly. In the design world it would be able to sell great ideas or concepts without any changes or alterations into the hands of the audience or public.
What do you consider your proudest design moment?
Isaac: Being recognized by junior designers in the field. One of them even called me Mr. Ashworth.
What advice would you give to your 20 year old self?
Isaac: Never give up, never stop working, and to keep going. If you do this you will get where you want to go.
Who is your hero?
Isaac: Anyone and everyone in my family.