For the second year in a row, Doritos came out on top in the 2012 Brand Bowl, producing the most …
Doritos: Brand Bowl Champions
February 13, 2012
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The Evolution of the “Ad Man”
October 6, 2011
BuySellAds recently created a charming infographic, illustrating The Evolution of the Adverting Executive. The typical 1960s advertising executive was the …
The King Retires
September 13, 2011
Mascots are used to personify the brands that employ them. Time Magazine recently released its list of the Top 10 …
The New Old Spice Guy
August 1, 2011
A new Old Spice Guy? Yes, the latest series of ads from Wieden + Kennedy have replaced the tried-and-true Isaiah …
Understanding the Network Effect
June 30, 2011
Why are social networks so important? Why are they so powerful? The answer is the Network Effect, first popularized by …
Facebook “Likes” in the Real World
June 14, 2011
Fullsix Group has brought the Facebook “Like” button off of your computer screen and into the real world. In the …
Cats: Redefining the Tablet App Market
June 9, 2011
Children influence much of their parents’ purchasing decisions, regardless of the fact that they are not doing the actual purchasing, …
The Escape Machine: Travel Goes Guerilla
April 26, 2011
Recently, passersby at the Place du Palais Royal in Paris had the pleasure of experiencing “la Machine à voyager” (The …
Virtual Reality: Hyperlinks in the Real World
March 2, 2011
About a month ago, I wrote a post on Beneath the Brand about the potential of QR codes in marketing. …
The Triumphant Return of the Old Spice Man
January 27, 2011
Just in time for the Super Bowl, Old Spice has created a new line of commercials featuring the 2010 viral …
