Children influence much of their parents’ purchasing decisions, regardless of the fact that they are not doing the actual purchasing, but there is a new emerging market of influencers: cats.

Friskies has released a trio of (free) iPad and Android tablet games designed for cats. As Co.Design describes, “Friskies is driving loads of traffic to its site and think: every time someone downloads [the games], Friskies gets free product placement, having done nothing but appeal to our collective yen for watching animals do stuff.” These games are designed specifically for cats – as Friskies explains, “the colors, movement, and game-play have been researched and tested for maximum feline fun” – so there is literally no value or use for the actual human tablet-owner (other than, of course, the joy of entertaining one’s cat).