For the second year in a row, Doritos came out on top in the 2012 Brand Bowl, producing the most talked about Super Bowl commercials with over 48,000 Twitter mentions.

While Doritos earned an impressive positive sentiment rating of 29%, M&Ms was overwhelmingly the most loved Super Bowl spot, with a sentiment rating of 41%. The ad, introducing the brown M&M, came in sixth for Twitter mentions.

Outside of the Brand Bowl, Dannon earned the highest Impact Media Value increase in the weeks preceding the Super Bowl for its spot featuring John Stamos.