Imagine the possibilities of revamping an often overlooked branding opportunity and customer touch point: the sales receipt. London-based design consultancy …
Engaging with Sales Reciepts
August 18, 2011
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What Makes People Want to Follow You?
August 11, 2011
Engaged consumers generally become loyal consumers, and we all want loyal consumers. So, how and why do consumers engage? According …
Leveraging Customer Relationships
May 13, 2011
Customer relationship management is a major element of successful marketing. However, it’s often one-on-one, between the brand and a particular …
The Facts Behind Facebook “Likes”
March 30, 2011
Fact One: It’s common for brands to offer incentives to Facebookers to gain “Likes.” Fact Two: It’s common for Facebookers …
“Honor” Your Customers
March 25, 2011
Customer experience management and customer relationship management are nearly as significant in marketing as your price, product, placement, and promotion. …
