Last fall, Westage Companies contacted us to complete a logo redesign and to update their existing website.
Their previous logo was a W in a fancy script font. The original direction was to update the colors and modernize the logo to reflect the brand that they have become. The logo is now three simple and clean lines still in the shape of a W, using a bright green and blue color to make it pop. After we got the logo started we began the website redesign and presented both designs in the first round of website concepts.
The previous Westage website was functional, but was not living up to its full potential. It was outdated and neglected to mention Westage’s strengths and differentiators – the unique qualities that make Westage the best at what they do. Our plan was to create a bright, simple new website which showcases all that Westage has to offer. We went through a lengthy information architecture process with them where we reviewed different websites that they liked and picked out various functionalities that they wanted to incorporate. We presented them with a design that was simple and timeless. The new site highlights their unique value propositions, property management, as well as their properties. The same color scheme used within their new logo was also used in the website to tie it all together.
The new website launched in the beginning of February. Auden was able to quickly train Westage on how to use and update the site via the content management system. The Westage employees that were being trained had a fair amount of internet experience, making the training fairly simple.
From the very beginning as concepts were presented, Westage loved their new website and logo. They were pleased with how quickly we were able to design and develop the website from concept to launch. Westage’s HR Manager Jackie Dos Santos said, “Our website looks AWESOME! I wanted to thank you and your team on the great design job!” They loved the clean look of their redesigned site as well as the fresh new logo.