For the first time, mobile app usage has exceeded both desktop and mobile web usage, according to a report by Flurry. The statistics say that users now spend approximately 81 minutes per day using mobile apps, 9% more than the 74 minutes per day spent using the web.
This growth in mobile app usage has increased 91% since last year. For comparison, last year’s statistics found users spending just 43 minutes per day on mobile apps and 64 minutes per day on the web. However, the report shows that the growth is a result of more sessions per user per day, as opposed to growth in average session lengths.
Certainly interesting, but Jeff Glueck, CEO of Skyfire, believes the results are inaccurate – he explains that the methodology used was “like conducting a survey at a comic book convention and announcing that time spent on comic book reading has passed all other books combined… It’s rigged.” Check out his arguments on the Skyfire blog.