According to an analysis by Formstack, only 45% of small businesses have websites. While this is still less than half of all small business, it is an increase of 12% since 2007.
So, why do more than half of small businesses not have a website? According to the study, the most common reason given is that it is unneeded (41% of respondents). In addition, 19% feel it costs too much, and 16% feel it is too time-consuming. Still, 13% of new small business responded that they plan to create a website.
Of the 45% that do have websites, how do they use them? According to the research, a resounding 80% use their websites for providing general information about their business. After that, 45% use their websites for customer service, 35% for lead generation, and only 30% actually utilize e-commerce. Fifteen percent use their websites for taking appointments or reservations, and a mere 13% responded that they post a blog.
As people who love making websites for small businesses, this research is particularly interesting. Why don’t you have a website for your small business?