When faced with adversity, such as we are today, community is a spring of support. Our marketing agency, Ashworth Creative, has operated for nearly two decades and in that time has put down deep roots in the region. As years passed, our casual, informal connections turned into professional relationships and vice versa. And we are delighted to do business with our friends. With that in mind, our team wishes everyone health and safety during this challenging time.
What are we up to at Ashworth Creative? Our team has adjusted to the circumstances and are working diligently from their home offices. As such, our mission is to be a supportive, trusted resource so you might problem-solve now and flourish after the virus recedes. Here are just a few reasons why it’s a great idea to advertise during this challenging time.
Marketing Through a Crisis
Our team’s collective 75+ years of advertising experience has taught us a valuable lesson: marketing through a crisis gives businesses the essential resources they need to survive. Messaging has always been a fabulous tool. But during a difficult period, it has an enhanced utility, because stress further splinters our already fragmented attention. So try to stay on your audience’s radar. Deliver useful updates via email, social media and with web banners. Just get involved.
Also, advertising will help companies smoothly transition into a post-crisis market. Sooner or later, this crisis will end. But experts are projecting that, while the health-related issues will wane in the short term, Americans can expect an extended period of economic adjustment. Use this time to reflect on your company. How will your operation look in six months, a year or a year and a half? What changes are in order? (We currently see this thinking at play among our client base where many retailers are using social media and search to advertise their items and encourage buyers to place orders via direct message.) Be your own best advocate.
Social distancing – a key strategy to stem the transmission of the virus – has had an interesting effect on us and our relationship to the internet. It has pushed millions of Americans indoors and online, and the web has become the de facto way for people to work and communicate, even more so than in times prior. Be there. Ramp up your content offering in a new or interesting way to interact with your audience. Also, perhaps you’ve noticed, the internet has become a kinder, gentler place. Engage and be part of a healthy web-based ecosystem.
Partner With Us
What makes Ashworth Creative a great partner in this challenging time? We are a tight, nimble team that produces marketing way above its weight class. Our staff is flexible enough to manage a project from start to finish, or work as a supplement to your team. Whether you need a blog post, a new logo or a new landing page, get in touch and let’s see how we can help you. We offer a variety of services, including:
- Web development
- Video production
- Design
- Branding and messaging
- Content creation
- Email marketing automation + content creation specific to CRM’s
- Search Engine Optimization
- Search Engine Marketing
Give us a call or send an email. We’d love to hear from you.
