The latest campaign from Got Milk? goes beyond just milk. After previously increasing its audience by adding flavored milk (like chocolate milk) to its campaigns, it’s now added lattes to the menu.

The campaign’s target audience is mothers, so this was a wise extension. Not everyone wants to sit down to a glass of plain milk, but a morning latte? C’est magnifique, indeed! The ad features actress Maggie Gyllenhaal, mother to a 4-year-old daughter.