The internet has created an insatiable appetite for “more.” It’s something we see on every website, every blog post, “Learn More,” “Read More.” It turns out that we all want to know more and what we want to read more of is rich engaging content. When we founded our boutique marketing agency 15 years ago, “content” did exist as a term. But as the internet grew, so did demand for “more content.” Now content is king (or queen, some of us are British).
When People Need to Know, They Trust Content More than Advertising
The Content Marketing Institute gives this definition of content marketing:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Every product, brand or organization has a story, or a compilation of stories. By building those stories into exciting, informative storytelling that is shared through an integrated marketing strategy, you don’t just wash over your specific target audiences, you grab their attention, build their interest, and make a place for your brand in their lives. This is why marketing integration matters.
At Ashworth Creative our experienced writers and marketers are able to use their skills to tell your story and maintain your readers’ interest over a long period of time. It’s one of the ways that content marketing builds relationships and loyalty. We wrote a large websites with the objective of telling the story of a 100-year old, enormously popular chain of food/garden/household markets. Similarly, we’ve created a charming and compelling series of catalogs, videos and podcasts about a family owned tea company. All of our content is pushed out on social media networks, blog posts (backlinks), print, integrated into email marketing.