The internet has created an insatiable appetite for “more.” It’s something we see on every website, every blog post, “Learn More,” “Read More.” It turns out that we all want to know more and what we want to read more of is rich engaging content. When we founded our boutique marketing agency 15 years ago, “content” did exist as a term. But as the internet grew, so did demand for “more content.” Now content is king (or queen, some of us are British).
When People Need to Know, They Trust Content More than Advertising
The Content Marketing Institute gives this definition of content marketing:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Every product, brand or organization has a story, or a compilation of stories. By building those stories into exciting, informative storytelling that is shared through an integrated marketing strategy, you don’t just wash over your specific target audiences, you grab their attention, build their interest, and make a place for your brand in their lives. This is why marketing integration matters.
At Ashworth Creative our experienced writers and marketers are able to use their skills to tell your story and maintain your readers’ interest over a long period of time. It’s one of the ways that content marketing builds relationships and loyalty. We wrote a large websites with the objective of telling the story of a 100-year old, enormously popular chain of food/garden/household markets. Similarly, we’ve created a charming and compelling series of catalogs, videos and podcasts about a family owned tea company. All of our content is pushed out on social media networks, blog posts (backlinks), print, integrated into email marketing,
Sharpspring Marketing Automation Made Sense for Us, Is It Right for You?
Like lots of businesses, we knew we needed a powerful sales and marketing management platform that provided many automation capabilities to take us to the next level of growth. The advantage is that we tried a few and like Goldilocks, we found them too big, too small, none just right. Perhaps the greatest deterrent of all was cost, which in most cases was out of reach. We wanted a Contact Relationship Management (CRM) system that would help us start conversations with clients, store all marketing and sales data in one spot and act on invaluable data from within the tool itself. What led us to SharpSpring was its combination of power and excellent trackability, at the right price. We are now a SharpSpring Silver Partner which means we are experts in setting up and managing the CRM.
Search Engine Optimization – Friendly Measurable Results
At Ashworth Creative we love results and providing your audience with good, useful content yields tremendous benefits now and over time. First because Google and other search engines love content and…