Harney & Sons Fine Teas

Video   |   Retail

Creating powerful, heart-warming videos with a focus on click through rates

HOW WE EARNED A MILLION VIEWERS AND CUT THROUGH THOUSANDS OF HOLIDAY VIDEOS

Holiday videos are a tradition among a vast array of advertisers, whether or not their product is holiday-relevant. In the case of Harney & Sons Fine Teas, we wanted to continue our tradition of making a memorable twist on holiday conventions. As we all know, when Santa Claus comes down the chimney, he expects cold milk and cookies, but why? He will be cold, it is winter, surely he needs a nice cup of Harney Hot Cinnamon Spice tea? He wrote a letter to Harney Tea and the rest was a heartwarming commercial that gained over a million views on Facebook and other social media. To cast our Santa, our marketing strategist turned to her husband, Arthur Weiland, no fake beard required!

ENGAGING CONTENT THAT INSPIRES A NATION OF TEA ENTHUSIASTS

Harney & Sons came to Ashworth for help in the creation of an enhanced ecommerce website and seasonal magalogs (cross between magazines and catalogues) and other printed materials. Three generations of the Harney family contribute to the Harney mission of bringing the world’s most delicious teas to their growing global audience. Working with Ashworth Creative, Harney made the move into fun and humanizing videos.

Harney Invigorating Tea flat-lay with tea bags, ginger, cinnamon and orange
Collage of 4 black & white images from Harney video shoot

CLEVER IDEATION PAIRED WITH QUALITY PRODUCTION CREATES WAVES

Ashworth began producing warm, human, empathetic videos for the brand. The first was for Mother’s Day featuring Harney family members coming together for a Mother’s Day tea. Then for the holiday gift giving season, Ashworth discovered the secret behind Harney Teas, that their business is run by elves. The video series achieved extraordinary viewership and gained more than one million views on social media and a 13x return on spend. Sales of Harney products have risen dramatically and Ashworth Creative is proud of our part in this success.

Glass teapot pouring tea into white teacup

RESULTS

April Sales 2016 vs. 2017
78% transaction increase

August Sales 2016 vs. 2017
50% increase

Harney Mother’s Day Video
178,500+ YouTube Views

Harney “Elves” Holiday Gift Video
Over one million views on Facebook and YouTube

Green tea on pink table with strawberries and raspberries