THEMES OF HISTORY AND ENJOYMENT OF TEA MAKE GOOD TEA A GOOD READ
Harney & Sons make it their mission to educate and excite their customers about the huge variety of flavors, looks, sensations and experiences to be found in their remarkable array of fine teas. Ashworth Creative and the Harney family enjoy our collaborations and as the catalog grows in pages, the scope of what we can accomplish also increases. This year we filled 72 pages to engage our audience with stories from the origins of tea in China, then Japan and its spread around the world. At the same time, we wove in the experience of tasting and enjoying Harney tea. A short story about Jasmine tea, puzzles involving tea, recipes, and in-depth product stories make it a “magalog,” a hybrid between a magazine and a catalog. This catalog has won a platinum MarCom award and been well received by Harney fans and new adopters.