Harney & Sons Fine Teas have a tremendous following for their more than 300 excellent teas. Tea connoisseurs and enthusiasts welcome the arrival of the mail order catalog and frequently order many hundreds of dollars worth of teas, or arrive at the Harney & Sons stores with numerous post-it notes marking teas they want to try. Ashworth Creative designed and wrote all of the content and worked the dual themes of “Teatime is Anytime” and “Tea for Two,” to unfold throughout the book. Harney & Sons have begun growing their own hemp and have launched The Hemp Division CBD elixirs and tinctures as well as other wellness products that are distinguished by the fact that the Harney family have tremendous skills in blending, flavoring and packaging their products. This year’s catalog also encompassed a new line of shelf-stable products called the Harney Pantry. Making this catalog flow elegantly over 82 pages is a challenge that Ashworth Creative welcomes and which we enjoy as a wonderful collaboration with our clients.

When we begin a long form piece, the first step is to layout a pagination document that enables us to see where the stories and content will eventually be placed. Working with the client marketing department we explore overarching themes for the particular catalog so that the piece has an internal logic that makes it a more in-depth read for the consumer but handled in a light and entertaining way. Once content is settled we create stories both visually and verbally and look for bright ideas that will make large amounts of subject matter interesting, entertaining and motivating to the reader. Harney has more than 300 teas, pure teas, blends, and flavored teas that are the particular art form of the Harney family. When a client has 300 fascinating products, we’re never short of material and can explore the extraordinary history and culture of tea in many different ways.