GAINING DATA FOR A UNIQUE VIEW BOOK AND OTHER STUDENTS RECRUITMENT COLLATERAL
When Ashworth Creative met with Manhattanville College, we took a deep dive into their unique academic atmosphere, excellent academic staff and beautiful campus. This entailed conducting focus groups, polling and other research. Their past agency farmed out higher education marketing and nothing else. The reason for choosing us; after a while, the products of those specialized higher ed agencies was very similar and didn’t establish clear differences between one college and another.