Progressive “choral symphonic pop rock” band The Polyphonic Spree have recently released the music video for its latest single “Bullseye”… and actually, it’s an interactive iPhone/iPad app/game.


Mashable appropriately described this innovative approach as “a very welcome change from most of the music videos you see on TV,” and TechDigest raised the question, “So, are we looking at the future of music here?” Good question. Are we?

From a branding/marketing standpoint, it’s certainly raising awareness for the band and its new release, as well as stirring up a healthy buzz.

Get the app, developed by Moonbot Studios, for just $1.99 on the iTunes App Store.