Online retailers, the landscape has changed. The back-to-school shopping season upon us – and online shoppers are expected to spend 40% more than in-store shoppers.
Of course, online takes the form of a few channels; two-thirds of online shoppers own a smartphone and almost a quarter own a tablet device.
According to a study by the National Retail Federation:
Over two-thirds of smartphone-using online shoppers will use the device in back-to-school shopping for product research, price comparisons, coupon redemption, and store information. A full third of those even plan to make purchases via smartphone.
Four out of five tablet-using online shoppers will use the device in back-to-school shopping for product research and price comparisons, with half planning to make purchases via the device.
This is further evidence why e-commerce websites should be optimized for mobile use. Is your brand ready for the back-to-school season?