British Airways is launching a significant new campaign with BBH London – it’s the airline’s biggest campaign in 11 years. …
British Airways’ Customer-Focused Rebrand
September 21, 2011
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From Cave Painting to Social Media
September 15, 2011
Marketer Philip Sheldrake and illustrator Nic Hinton joined forces to create this great infographic, “Content: An Illustrated History of Creation, …
The King Retires
September 13, 2011
Mascots are used to personify the brands that employ them. Time Magazine recently released its list of the Top 10 …
Budweiser Dons a Bowtie
September 8, 2011
Budweiser, one of the best-selling beers in the United States, has introduced a new can design (the 12th since the …
Social Media Can’t Do Everything
September 6, 2011
Social media is powerful, no doubt. But, as all good things do, it has its limitations. Brands shouldn’t dive headfirst …
The A-Z of McDonald’s
September 1, 2011
Leo Burnett (London) produced this whimsical brand video for McDonald’s in the UK, The A-Z of McDonald’s.
QR Codes Now In-Store
August 30, 2011
Back in June, Diesel stores in the UK brought QR codes to the brick-and-mortar shopping experience. Now, a retail outlet …
How Are Consumers Shopping for School?
August 25, 2011
Online retailers, the landscape has changed. The back-to-school shopping season upon us – and online shoppers are expected to spend …
Engaging with Sales Reciepts
August 18, 2011
Imagine the possibilities of revamping an often overlooked branding opportunity and customer touch point: the sales receipt. London-based design consultancy …
A Good Brand, or a Big Logo?
August 16, 2011
A logo does not make a brand. So, why do marketers always want to make the logo bigger? As Tom …
