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Apr 22 Skittles: Still Strange

By Kaitlin Gallucci, Public Relations

Skittles is known for having pretty outlandish and absurd commercials, and its new global campaign is no exception. Produced by TBWAChiatDay New York, targeting non-U.S. markets from Europe to Latin America, the Caribbean and Asia, the new commercials feature everything from a tiny human in a mysterious tiny closet to human-sized pigeon-people pecking Skittles off the ground. It’s hard to say what these visuals have to do with the Skittles brand, but TBWAChiatDay New York explains that the focus is “the idea of the rainbow and draw[ing] literal connections between the candy and the rainbow.” Check out the first 3 spots below and prepare to be baffled.



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