Following up on our last post on small business’ social media usage, here’s an interesting statistic from The Future Buzz (Adam Singer). As it turns out, while Facebook and Twitter are valuable at driving traffic, they are only 2 of many sources – many, as in thousands, at least.
As Singer explains, “While Facebook and Twitter absolutely should have a place within a larger digital strategy, your marketing does not start and end with them. They’re outposts but not a hub… There is a huge mix of sites, networks and apps spanning every category that can become potential referrers… If you’re just spending time on Facebook and Twitter, you’re thinking small and missing a lot of opportunity.”
