Working out how to wrestle with search engines and win is a major preoccupation for us at Ashworth Creative. Google – the big boy with 90.4% of the market – averages 5.6 billion searches per day. The average person conducts 3-4 searches every single day. Getting your product or service to appear on the first page, and then at the top of page one organic search takes work, analysis and persistence. Ashworth Creative offers all three in abundance.
Increases Organic Digital Leads and Search Traffic
SEO or Search Engine Optimization is an ongoing method of establishing your site as an authoritative source of information for your target audience. Search engines such as Google take up to 200 factors into account when deciding which site(s) to show a user who searches for a particular term. SEO is the art of making sure that when a searcher wants your product or service, they are going to find it quickly and easily. A comprehensive SEO plan can help anchor your site in SERPS (Search Engine Results Pages) and ensure that your ideal customers can easily find your website when they search for your services.
What is SEO?
SEO covers what is known as Organic Search. Unlike Search Engine Marketing (SEM) which is paid – also known as pay per click – if you set up your site to be optimized for SEO, it is always working for you, free of charge. The setup does require understanding and skill and our experts will analyze the best search keywords, set up your site for optimal searches and monitor and pivot as needed on a month-by-month basis.
Content, Content, Content!
Successful online experiences are built upon a strong foundation of content. While SEO may drive people to your site or landing page, and design will captivate visually, ultimately it is strong content that can drive and keep your audience engaged. Content is not a static thing. At Ashworth Creative we develop all forms of content, from creative writing, white papers, blog posts and case studies to custom photography to online video to social media – all with the goal of keeping your audience’s attention and getting them coming back for more.