SallyeAnder

Content   |   Digital   |   Retail

Creating an engaging, motivating eCommerce experience to sell hypoallergenic handmade skincare and household products

MARKETING A UNIQUE APPROACH TO ETHICAL AND EFFECTIVE SENSITIVE-SKIN FRIENDLY SKINCARE PRODUCTS AND HOME SOLUTIONS

SallyeAnder has been making handmade, trusted solutions for healthy skin, home and family for more than 30 years. This well kept secret, available at farmers markets and distributed to over 2000 outlets, came to Ashworth Creative for help in communicating their fascinating product story and to redesign their eCommerce website.

BUILDING SEO-FRIENDLY CONTENT THAT INFORMS AND JUSTIFIES THE CUSTOMER’S PURCHASE DECISIONS

SallyeAnder began making 100% hypoallergenic, olive oil-based Castlile soap for their young son with eczema. Their business has grown by leaps and bounds, with a story behind every product, including the edible ingredients, Ashworth Creative came on board to put those stories into easy-to-search, easy-to-read product descriptions and content.

ENSURING THAT EVERY PURCHASE EXPERIENCE IS SIMPLE AND SATISFYING, FOR CUSTOMER AND COMPANY ALIKE

Ashworth Creative has had long-term experience with multiple eCommerce platforms including WooCommerce and Shopify. It takes a seasoned hand to ensure that every page is correctly designed, that images and products are properly linked, that the customer can complete their sales smoothly, and the company can easily incorporate special offers and pricing.

CREATING AN ECOMMERCE EXPERIENCE THAT WORKS AS HARD - OR HARDER - ON MOBILE

How often have you begun an eCommerce transaction on your mobile phone and given up in exasperation? Ashworth Creative’s design and development team work side by side to make the mobile experience as efficient as on desktop. We don’t want any of our clients’ customers to get lost on their way to a sale. We also want the inner links to lead them where they want to go, and meet our client’s goals as well as their customers.