AshworthCreative

What is Responsive Development?

Responsive web design and development incorporates using the development languages such as HTML, CSS and JavaScript to automatically resize, shrink, hide or enlarge a website in order to size the website properly on different viewing devices such as desktop computers, mobile phones and tablets. Responsive and Adaptive web development is an entirely different design process than traditional desktop design as images, and written content would need to adapt to different designs.

Why is Responsive Web Design and Development so Crucial?

Responsive website design and development has become an essential tool for any organization with a desire to have a digital presence. With the growth in popularity of tablets, smartphones and other mobile devices the issue of a mouse versus touch comes into play. What is revealed with a mouse rollover may not react the same way with fingers touching the screen. What may seem easy to select on a screen with a mouse, may not be able easily selected with a finger on a tiny screen. Ashworth Creative is a web design and development company that specializes in both responsive website design and development and adaptive website development.

Adaptive vs Responsive Web Design Adaptive web design is different from responsive design in that there isn’t one layout that always changes. Instead, there are several distinct layouts for multiple screen sizes. Most of the elements that appear on the page will be sized by proportions rather than pixels and dimensions. Media such as images and movies are resized relatively so that they stay within their relative space. With more people using mobile devices (a recent study shows that 78% of all Americans now own a smartphone) than ever before and with Google introducing Mobile-First Index, it is essential that responsive web design or adaptive design are at the forefront of any online presence.