Ashworth Creative ensured that Williams Lumber’s voice stayed strong and consistent by creating cohesive, on-brand content across every channel—including print ads, out-of-home campaigns, blog posts, email marketing, and digital advertising. This unified approach helped the brand connect more effectively with its audience at every touchpoint.
Williams Lumber
Advertising | Content | Digital | Print | Retail
How Ashworth Creative reenergized the Williams Lumber brand and strengthened customer relationships
Williams Lumber faced the challenge of developing a marketing approach that highlighted its own brand identity while still capitalizing on the national visibility and resources of Ace Hardware. The goal was to honor Williams’ local heritage and values, while seamlessly integrating the advantages of being an Ace retailer—without diluting the company’s unique voice.
Serving the Hudson Valley since 1946, Williams Lumber operates seven stores across the region. In 2022, the company partnered with Go Gladys™ to refresh its branding efforts, starting with the quick creation of a holiday catalog. The project was a success, but it revealed a deeper need for strategic support. Williams Lumber required a cohesive branding strategy to clarify its message, improve its online footprint, and build stronger, more meaningful relationships with its customers.
The redesigned website enhanced the user experience while staying true to Williams Lumber’s 80-year heritage. Collaborating closely with the Williams team, we embraced their “Nail It Right the First Time” philosophy and have continued refining the site ever since. Integration with Ace Hardware expanded both online and in-store product visibility, with featured offerings highlighted throughout the site. New marketing-focused pages now track essential conversions—like phone calls and customer inquiries—ensuring Williams Lumber remains agile, data-driven, and ready for continued growth.
Ashworth Creative took a comprehensive approach to revitalizing Williams Lumber’s brand, beginning with a clear, cohesive voice and visual identity applied across all communications. The website received a complete overhaul, featuring modern design updates and purpose-built landing pages that helped attract a surge of new traffic through improved search engine visibility. Focused digital ad campaigns directed users to these optimized pages, leading to a notable rise in customer inquiries and in-store service requests, with special attention given to promoting core departments across all store locations.
This unified strategy elevated the customer experience across all interactions, boosting engagement at each of Williams Lumber’s seven locations and deepening brand loyalty. With timely, creative solutions, Ashworth Creative has become a valued partner to the Williams Lumber team, playing a key role in driving the company’s continued growth and success.
