50 Roots

Branding   |   Print   |   Retail

Branding a range of high quality products sourced from every state in the union.

A NEW RETAILING CONCEPT, A NAME, A LOGO

When the owners of 50Roots came to Ashworth Creative with their idea, we realized it needed to be distinctive to stand out among other Ecommerce gift websites. 50Roots sources the USA’s best environmentally and socially responsible homegrown products, tells their stories and sells to an online audience. We created a name and logo that had strong Americana connotations and a brand identity of high quality and environmentally conscious raw materials.

EVERY PRODUCT TELLS A STORY

Ashworth then built a dynamic e-commerce website with an intuitive interface that clearly showcases the wide variety of vendors and merchandise from all over the United States that is available on the site. Each vendor discloses the source of raw materials, the production process and their creator’s stories. 50Roots eliminates every barrier between the consumer and the responsible and reliable American-made products people didn’t even know were there!

AMERICAN ORIGINALS BECOME AN AMERICAN SUCCESS STORY

For customers who want something unique, something that’s made in the USA and that’s a celebration of American ingenuity, 50Roots offers exciting products to be explored. Today 50Roots’ mission hits home online customers. Sales are solid and the product list continues to grow. Recently the owners took their Airstream on the road to meet the innovators whose products they are proud to sell.