Rising Ground, a prominent nonprofit serving children, adults, and families across the greater New York City area, empowers individuals with the tools and support needed to overcome challenges and shape brighter futures. Originally established as the Leake & Watts Orphan House, the organization marked its 190th anniversary in 2021. To honor nearly two centuries of service—spanning the Civil War, two World Wars, multiple pandemics, and countless societal shifts—Rising Ground sought to create an inspiring video capturing its enduring impact. Go Gladys was selected to conceptualize and produce this commemorative piece.

Rising Ground’s “190 Years of Hope & Opportunity” is a striking example of what we refer to as “video without video”—a powerful narrative crafted without the benefit of original footage. While voiceovers and music add emotional depth, it’s the strength of the storytelling that truly drives this compelling piece, delivering a moving portrayal of social impact through words and sound alone.

At the heart of the video were heartfelt stories from alumni, illustrating the lasting impact Rising Ground has had on individuals over the decades. These personal accounts brought the organization’s legacy to life, highlighting its unwavering dedication to youth and families. The resulting 22-minute film was both powerful and moving, capturing the profound ways Rising Ground has transformed lives throughout its history.

A DYNAMIC PARTNERSHIP

The project’s success laid the foundation for a lasting partnership, with Ashwort Creative delivering monthly marketing materials that continually strengthen the organization’s brand and boost donor support. This impactful collaboration continues to generate meaningful outcomes, honoring the nonprofit’s legacy while expanding its reach and engagement across diverse platforms.