Rhinebeck Bank

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Appealing to diverse target audiences with multiple products to brand a growing community bank

ENCOURAGING SAVINGS WITH A ROUNDING UP PRODUCT – SAVINGS MADE SIMPLE.

Ashworth Creative designed a fun campaign to launch this popular service offered by Rhinebeck Bank in New York’s Hudson Valley. When customers sign up, any debit charge purchase is rounded up to the nearest dollar, with the difference being deposited into a savings account. We matched the simple name with a simple message: Sign Up, Round Up and Save Up!

SPREADING THE WORD ABOUT THE PERSONAL BENEFITS OF A COMMUNITY BANK.

Local banking has many of the services and sophisticated online products of large national banks, but have warm, friendly bricks and mortar branches as well. Rhinebeck Bank has great local service and all the bells and whistles customers increasingly demand in the form of online banking, mobility and flexibility.

LANDING PAGES LAND NEW COMMERCIAL AND CONSUMER BUSINESS.

Ashworth Creative do a lot of landing pages for a lot of different clients. The objectives vary, the styling may be different, but we understand the science behind motivating the audience to put their name and email address on the form and we know that’s the beginning of a beautiful new relationship. For Rhinebeck Bank, we gain essential data and clear analytics to give them a great ROI from a cool and easy to absorb landing page.

BRANDING, NAMING AND LAUNCHING YOUTH BANKING FOR TWO DISTINCT AUDIENCES.

Today’s teens and early twenty-year-olds have very different mindsets about everything, especially money. Ashworth Creative were tasked by Rhinebeck Bank to brand a bank product that will kick-start youth relationships with the bank. Ashworth created the name RB Starter and developed two different launch campaigns to appeal to the targets (and in the case of the teens, their parents) and start them banking with a community bank they trust.