CASTING A DESIGNER'S EYE OVER A HIGHLY RECOGNIZABLE BRAND
Most people in the New York City Metro area recognize the Police Athletic League (PAL) name and brand. On closer examination, our client, Director of Advancement, H. Aldervan Daly, realized that “the brand had not had any attention paid to it for many years. On one level that made sense, we have an iconic PAL shield that represented the organization. The problem was once you got past the PAL Shield and looked at its actual use it became clear that everyone used the shield differently. Beyond the shield, there were multiple versions of the official letterhead, business card, and other stationery.” That’s when PAL turned to Ashworth Creative.