Potter Brothers

Advertising   |   Digital   |   Retail

A branded ecommerce website that captures the spirit of the snowboarding and skiing community

GALVANIZING A SEASONAL CUSTOMER BASE

Potter Brothers is a well known ski and snowboard retailer with store locations in Kingston, NY and at  popular ski resorts in New York, Vermont and Massachusetts. Their business is highly seasonal (in the summer they sell high quality patio furniture) and needs to get the attention of a style conscious community. Ashworth Creative set about revamping their tired web presence with a bright and colorful facelift that was inspired by the graphics beloved by ski and snowboard manufacturers.

ENGAGING NEW CUSTOMERS THROUGH ECOMMERCE

Ashworth Creative realized that for Potter Brothers to limit their business to bricks and mortar stores was leaving a lot of money on the table. We helped them energize the nature of their business with the installation of a Woo Commerce online store. Onboarding clients to ecommerce is something that we do on a regular basis and we have  in-depth expertise in both Shopify and Woo Commerce platforms and all the necessary requirements to make ecommerce available to consumers including all the necessary compliance factors. Their online store is device responsive and works hard day in and day out to grow their business.

MARKETING SKI AND SNOWBOARD EQUIPMENT LIKE FASHION

It occurred to the ski enthusiasts at Ashworth Creative that modern ski and snowboard attire is just as much a fashion statement as it is a sports tool. It has to be really effective as sports equipment but it has to generate as much attention and excitement as skiing and snowboarding. Every item we produce for Potter Brothers has the energy and fun element built in. Whether offering discounted lift tickets, top-of-the-line snowboards and boots, the look and feel of our work, matches the exhilaration of the sports themselves.