Pawling Corporation

Digital   |   Manufacturing

A growing manufacturer seeking a website to deliver long term value

CLIENT NEED

Since its founding in 1945, Pawling Corporation has grown to its current size with over 100 employees with an on-site manufacturing space located in eastern New York State halfway between Albany and New York City. Pawling now has two divisions with a tremendous array of architectural and engineering products of superior quality and innovative design. Their website is the single source of truth about their company and products and they came to Ashworth Creative to provide a sleek, easily navigable user journey.

CREATING A USER-FRIENDLY EXPERIENCE FOR MULTIPLE CHANNELS

As the Pawling Corporation has grown and diversified, there is an increasing need for a site that can readily deliver to the customer a swift solution with a minimal number of clicks. Featuring the key members of the sales department on the home page means that customers can easily put a face to a name and be provided with simple access to contact information.

RESPONSIVE, MULTI-LINGUAL, EASILY OPERATED BY CLIENT STAFF

During the Ashworth Information architecture session, it was clear that the website needed to be easily maintained by in-house technical staff and the site was designed for simplicity of operation and foolproof navigation. The website was built on a staging site, prior to launch so that Pawling personnel could be sure all their needs were met. Ashworth Creative always includes client training in the production schedule of every website and are available if additional functionality is needed.The site incorporated a translation function and is currently offering 12 languages apart from English.

DOWNLOADABLE RESOURCES INCLUDING SPECS, VIDEOS AND INSTALLATION INSTRUCTIONS

At the specific request of the client, the site was designed with the opportunity to house numerous downloadable resources. These included color selections, product literature, installation videos and interactive order forms. Pawling Corporation’s mission is to act as part of their customer’s team to meet customer’s needs, achieve successful outcomes, and offer sustainable value. Ashworth Creative was pleased to deliver the same level of service to Pawling Corporation.