POSITIONING GREEN ENERGY AS A MORE AFFORDABLE ALTERNATIVE
Renewable energy is a complicated thing to sell. In reality wind, solar and geothermal are all quite different so what unites them? When Kirchhoff Green Energy asked Ashworth Creative to unify their business under one set of brand imagery, we chose to show both the technology and the natural sources that will secure a place for green energy in our economy and our planet’s future. Using building blocks of energy graphic and colors of sunshine and green we created a fresh and energetic branding system.