James L. Taylor

Content   |   Digital   |   Manufacturing   |   Retail

Creating a website for a respected manufacturing company

COMPANY HISTORY

James L. Taylor Manufacturing Co. has been based in Poughkeepsie, New York, for 106 years, making innovative and award-winning patented clamps and woodworking tools. Complex problem-solving devices designed to meet manufacturers’ needs. They asked Ashworth Creative to design a website that would incorporate their three sub-brands under the James L. Taylor brand including Taylor Products, Cameron Automation Products, and JLT Clamps products.

IN-DEPTH PRESENTATION OF PRODUCTS AND A USED MACHINERY MARKETPLACE

Ashworth Creative has extensive experience in creating effective marketing websites for today’s manufacturing companies. James L. Taylor are proud America-made exponents of new ideas and automated processes. Their product lines of machinery create wood products including furniture, entry doors, millwork, stairs flooring and cabinets, all showcased with an easy to navigate site map. Each product presentation includes a call to action to help complete the sales cycle.

CREATING AN UP-TO-DATE IMAGE FOR A TIME-HONORED COMPANY

A high priority for James L. Taylor Manufacturing was that the website to a great job of reflecting the brand and the company as it is today.It was essential to them that site be mobile-friendly, video-friendly, SEO-friendly and easily offer both new machinery and refurbished used machinery. The site also included submittable forms to speed the ordering process. It was important to the client that once the site was finished by Ashworth Creative, they could take it and run with it. They are already doing that and find it very easy to operate.