DESIGNING A UNIFYING BRAND FOR FIVE HOSPITALS
The communities around hospitals are fiercely loyal and resistant to change. In 2008 Ashworth Creative was asked to rebrand five beloved community hospitals under one umbrella, HealthAlliance of the Hudson Valley (HAHV). The logo design was created using the idea of a circle that weaves in different elements to symbolize the unifying of multiple entities. A relationship blossomed between ourselves and HealthAlliance and we were hired to begin what would become a multiphase web and ad campaign project.