Client: Ulster Savings Bank Mortgage Ad Campaign

Services Rendered:

The case: Ulster Savings Bank was looking for an ad campaign that focused on their extensive mortgage services. Our plan: We had previously worked with Ulster Savings Bank on a business services campaign and wanted to keep the campaigns similar to establish a sense of fluidity and upward motion. We decided to continue to feature children in the ad campaigns and integrated Ulster Savings Bank’s educational model of mortgage services. The result: As with previous Ulster Savings Bank campaign that we created, the ads were a great success and helped increase USB’s brand awareness.