The case: After the vast success of the Rejection Hurts campaign, TEG wanted to expand upon the whimsical, light-hearted theme of their ad campaigns. Our plan: Using fantastical creatures, we played upon the “alienation” feeling common to many consumers in the modern banking landscape. The result: As with the Rejection Hurts campaign, our latest campaign for TEG continues to brand their credit union as a more personal and positive banking experience.