TO STRENGTHEN A BRAND ONE MUST CREATE A POSITIVE IMAGE
In the Summer of 2015, Dutchess County wanted to strengthen and promote its economic development resources under one memorable brand. Ashworth Creative was commissioned to work with the multiple constituent organizations and create a brand identity to stand out in the crowded site selection marketplace. Ashworth has a time tested process for brand identity creation which builds consensus without the need for hard sell. Everyone who participates becomes invested in the process.