CAPTURING CUSTOMER-POSITIVE SERVICE ON VIDEO
TEG is not a bank and wants to be known as something much better than a bank. A lending institution that prides itself on not rejecting customers when they apply for a loan. Ashworth realizes that the feeling of rejection is painful to bank customers and searched for a bright and fun video to draw attention to how much better TEG’s service is compared to a competing financial institution. The boy meets girl, girl rejects boy, boy meets other nicer girl scenario was light, memorable and made its point very effectively.