Promenade at University Place - Ashworth Creative

Promenade at University Place

Advertising   |   Branding   |   Content   |   Digital   |   Print   |   Healthcare

Successfully launching a new assisted living facility in a busy metro marketplace

Promenade logo on business cards


Promenade Senior Living operates five successful facilities offering assisted living and memory care around the lower Hudson Valley and New Jersey. They approached Ashworth Creative to launch their newest facility in the city of Albany: Promenade at University Place. Over time their branding had become inconsistent so we undertook a redesign to help them stand out clearly and cleanly with an air of quality that fit their new facility. The new logo was used for exterior signage, business stationery and throughout their marketing campaign.

Woman wearing glasses resting head on man's shoulder
Promenade at University Place tri-fold print brochure
Promenade tri-fold print brochure
Promenade tri-fold print brochure


In order to provide a convincing platform for Promenade at University place, we designed and wrote large and small brochures, and an attractive presentation folder. Ashworth created a comprehensive advertising campaign to track and deliver results. The advertising was aimed at two specific audiences: seniors 80+ and their children who have become responsible for the care of their elderly parents.

3 senior women sitting on a bench laughing together
Promenade at University Place print billboard advertisement


The media plan and buy, a mix of digital and poster billboards, radio ads, print and digital newspaper ads, social media ad campaign and search engine marketing was closely tracked for lead generation and meeting goals of engaging prospects for facility tours. In addition, we wrote and designed a full array of small and large brochures, presentation folders, exterior signage, A/B tested landing pages, direct mail and email solicitations. The ongoing campaign has succeeded on all levels as our client states below.

Group of 4 seniors wearing funky sunglasses and other photo-booth props
Promenade at University Place print ads

“Since engaging Ashworth Creative to create, build and manage our integrated advertising campaign we have experienced a great response. Our Albany location is not quite open but we have loads of qualified leads, a good pipeline of possible residents and a great amount of deposits. We are in a great spot to open our Guilderland, Capital region facility in November.”

Steven Laufer
President and CEO of Promenade Senior Living

women holding up hand with fingers in shape of a heart
Promenade ad campaign various mockups